Abstract:
As the world transitions to renewable energy, balancing energy supply and demand becomes more critical – and more challenging. Renewable energy sources like wind and solar provide cleaner electricity but also create fluctuations in electricity supply. This makes consumer flexibility key: how can we encourage consumers to adjust their energy consumption in response to the needs of the electrical grid?
One promising approach is smart time-of-use tariffs, where consumers pay lower rates for electricity when the electricity supply is high, and higher rates when the supply is low. These tariffs aim to incentivise smarter energy usage while helping to reduce the strain on the grid. But are consumers motivated enough to adopt these tariffs at scale?
In this webinar, we will share findings from four surveys of over 10,000 residential consumers and small businesses in the UK and Ireland, conducted by the Users TCP Behavioural Insights Platform. We will present key motivators and barriers affecting consumer interest in smart tariffs and schemes, alongside planned field experiments to promote wider adoption of these tariffs.
Presenter(s):
Jesper Akesson, Task Leader, Users TCP Behavioural Insights Platform, Managing Director at The Behaviouralist
Ondrej Kacha, Task Leader, Users TCP Behavioural Insights Platform, Senior Behavioural Scientist at The Behaviouralist
Presentation slides and related publications/links
- Presentation slides
- Please note: there is no video recording available for this webinar
