Abstract:
In order to tailor energy saving campaigns so that they provide information that is relevant to the recipient, and likely to make an impact, there is a need to first understand how people are actually using energy at a given moment in time and where people have margins for change. To address this, the Sustainable Energy Authority of Ireland (SEAI) has developed the Behavioural Energy and Travel Tracker – a monthly online tracking survey that uses an adapted version of the “Day Reconstruction Method” to capture a granular snapshot of everyday energy-related behaviours over time, as well as information on a range of sociodemographic and motivational factors that might affect these. Analyses to date have explored the prevalence of certain energy “wasting” behaviours and factors that affect these (e.g. using a car for short journeys, heating empty rooms, using appliances inefficiently). While the results generated pertain specifically to Ireland, the approach taken may be of value elsewhere.
Presenter(s):
Hannah Julienne, Programme Manager for Behavioural Economics at Sustainable Energy Authority of Ireland (SEAI)
Presentation slides and related publications/links
